I am a Product and UX designer, passionate about creating
emotional experiences, combining strategy, design and AI.
Uber Eats
HungerMeter, 2024
Your hunger,
Your experience.
HungerMeter
A seamless scale, adapting Uber Eats' experience to users' level of hunger ― ensuring conscious and easy decision-making, when feeling stressed.
Explore
Snack
Hungry
Starving!
Uber Eats' existing interface with a large variety of offers, grocery, supplies and more
Relaxed, minimal interface with easy browsing options, focusing a variety flavours and dishes.
Engaging interface with larger, enticing images, and quicker access to satisfying meals.
2-click SOS order, selecting a predefined meal for direct delivery with minimal user interaction.
Seamlessly adapting
A flowing motion, dynamically adapting the app's interface and experience to match the users' emotional state. Adjustment of content details, text and image, while preserving Uber Eats' interface design and design system rules, ensures a personalised experience and efficient food ordering process for users.
2-click SOS order
The fastest and easiest way to order food when feeling extreme hunger. With only 2 clicks, users can chose their SOS order, selecting a predefined meal for direct delivery with minimal user interaction and distraction.
Challenge
When hunger clouds good decisions.
Intense hunger can impair decision-making, leading to stress and impulsive choices. The challenge was to streamline the ordering experience, providing clarity and ease when users feel most overwhelmed.
Process
User and business in mind
Working as part of a design team, we conducted user research, interviews and behavioural analysis to understand how emotional states influence decision-making in food choices. Persona developed guided the design approach and engaged in prototyping and iterative guerrilla testing focused on creating an intuitive, frictionless interaction that simplifies the ordering process by addressing hunger levels directly.
Persona: Dana 29, med student
Type: Emotional user
"I face extreme hunger after long shifts at the hospital."
Pain points:
Guilt over unnecessary spendings and emotional eating
Overwhelmed by too many choices, struggling to decide
Breaking her diet repeatedly in moments of weakness
Difficulty making decisions when hungry
and stressed
How might we improve users decision-making when hungry?
Solution
HungerMeter dynamically adapts the app’s interface to hunger levels, enhancing decision-making, speed, and user satisfaction through an intuitive, human-centered experience.