When hunger clouds good decisions.

Intense hunger has a profound impact on cognitive function, often leading to heightened stress, frustration, and impulsive decision-making. When faced with too many choices in a moment of urgency, users can feel overwhelmed, making it difficult to select a meal that truly satisfies their needs. The challenge was to reimagine the ordering experience — removing unnecessary friction, enhancing clarity, and guiding users toward a seamless, intuitive decision-making process. By structuring the interface to respond to varying levels of hunger, the goal was to create a more fluid and stress-free interaction, allowing users to focus on what matters most: enjoying their meal without the frustration of choice overload.